Our Branding Journey: Untangling the Path to Structured Marketing Success

We were colleague who were getting grilled in our corporate lives.  We decided to catch up over some beer. In our conversations we both agreed how small businesses and start-ups could up their game with a bit of structured marketing. That’s when the idea of Thinking Mug was born – a marketing consulting firm that’s all about consumer insights and helping SMEs reach their full potential through rock-solid marketing. That night we shook hands and left as business partners.

This is how our branding journey began. In this Blog we share about the birth, the pains and the joys of brand Thinking Mug. We will tell you how it all began for us and how has our branding evolved over the years. Our name and logo were inspired by intense and thought-provoking conversation we had that night. Our logo also was an ode to the amazing pubs of the Beer Capital of India! It was fun, cool, and totally represented our passion for talking things out and brainstorming over a couple of drinks.

We have done our share of mistakes, but we are learning along the way. We have had clients refusing to pay us after the work and we have had projects where we had to involve our entire family to help us deliver to client on time.

Fast forward a few years, and we’ve grown a lot! Our clients were loving what we were doing for them, but we realized our logo needed a makeover. It looked like a rad pub’s logo, but we wanted it to reflect the value we bring to our clients. You know, that structured, planned, and organized approach we take to sort out their marketing conundrums. So, we rolled up our sleeves and went back to the drawing board. It took some trial and error, but finally nailed it!

Our new logo is a tangled thread that slowly untangles in four steps. And you know what? It’s not just some cool design; it represents exactly what we do for our clients – helping them cut through the confusion and get their marketing on point. Each step in that untangling process is how we guide our clients – from planning and prioritizing to executing killer marketing decisions that hit the bullseye. No more tangled messes, just clear and focused marketing strategies!

The cool handwritten font was carefully chosen to reflect the tailored solutions we give our clients. Every customer and every project are different to us.

With our new logo in place, we proudly embraced our reinvented brand identity. It’s like we found that perfect puzzle piece that fits just right. We want our clients to know that Thinking Mug is all about untangling their marketing challenges and driving their businesses to new heights.

So, there you have it – our branding journey in a nutshell! It’s been one heck of a ride, but we’re loving every moment of it. We can’t wait to keep helping small businesses and start-up’s winning with their marketing game and show the world what they’ve got. And hey, if you ever find yourself in our neck of the woods, let’s grab a coffee and chat about all things marketing! Until then, keep hustling and thinking big!